The platform is rolling out a fresh option that enables them to reduce the volume of AI-created videos appearing in their feeds. This move comes as the service announced that it now features in excess of 1 bn content made with AI.
Pilot Phase and Launch
The new functionality is being tested over the following weeks before a widespread rollout. This advancement aligns with a surge in AI content, fueled by emerging AI video creators.
The Broader AI Trend
It has been noted that approximately 10% of the most rapidly expanding channels on a popular video site exclusively feature content made by AI. A significant portion of this material is classified as mass-produced AI material, a label for inferior, mass-produced content that is frequently absurd or surreal.
Based on user feedback that numerous viewers enjoy content produced via AI tools, ranging from computer-generated images to informative clips, and we aim to give people the option to increase or decrease of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
The service disclosed that there are currently 1.3bn videos on its network labeled as AI-generated. Collectively, over 100 million pieces of content are uploaded to the platform every day, making AI content a limited portion of its complete catalog.
Customizing Your Feed
Users will be in a position to decrease or raise the level of AI-generated videos they watch by accessing the topic control feature in the app and picking the AI content topic. Other topics that currently be controlled under the tool include current affairs, fashion, beauty, and movement.
Platform Guidelines
TikTok’s policies require users to tag “realistic” artificially created content, and it prohibits dangerous deepfakes of well-known individuals or emergencies. Any realistic artificial content that is without a tag can be removed under its community policies.
In addition, the app will now attach an AI-generated label to content produced via its built-in AI features, or flagged by an industry-wide initiative for spotting content made by AI. This action is aimed to stop users from attempting to bypass the disclosure requirement.
Responsible AI Funding
TikTok is also establishing a $2 million educational fund for experts and organizations to produce educational content about responsible artificial intelligence. This initiative will assist educational bodies focused on training computer science.
Content Safety Approach
The platform has supported its safety measures, during debate over intentions to lay off a large number of review team members in the United Kingdom. It is planning to reduce a significant number of roles in its content moderation division in its British office, with worker representatives and digital protection specialists raising concerns that people are being substituted by machine-led review.
A trust and safety lead stated that people-led review would continue to be important, but AI can protect employees by removing the most harmful content ahead of it has to be seen by staff. The company stated a significant reduction in explicit and harmful content handled by content reviewers over the last 12 months due to reliance on its machine learning processes.
We believe it is crucial to balance people and machines to maintain a secure environment,” the executive stated. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to harmful content as quickly as possible, which is where a extensive automated help is making a difference operate efficiently.”
